The Best Business Email Marketing Platforms of 2025
At Compare-bazaar, we know how important it is for your business to stay connected with your customers. That's why we recommend the top email marketing platforms that offer powerful tools to create impactful campaigns and gain valuable customer insights. The best email marketing solutions make it easy to automate processes, segment audiences, and analyze performance—all so you can communicate with your customers in a more personalized and effective way. Whether you're a small online shop or a large business, the right email marketing system can help you grow, engage, and retain your customers.
As your business expands, the right email marketing tools become even more important. Small businesses can start with basic email campaigns, but as your customer base grows, your tools need to keep up. Choosing the best business email marketing platform can help you boost revenue, strengthen customer loyalty, and streamline your marketing. At Compare-bazaar, we simplify the process of finding the perfect email solution by offering features like automated workflows, mobile-friendly templates, and detailed performance reports.
- From $12 per month
- Starts at 2,500 monthly emails
- 30-day free trial
- From $59 per month
- Starts at 5k contacts and 30k sends
- 30-day full-featured free trial
- From $20/month
- Starts at 5,000 monthly emails
- Free plan
- From $15.58 per month
- Unlimited email sends
- 30-day free trial
- From $20 per month
- 5,000 daily emails to contacts
- 14-day free trial; free plan
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Business Email Marketing
Email marketing platforms help businesses build relationships, automate outreach, and measure performance at scale. Whether you're nurturing leads or boosting customer retention, the right tool can personalize messaging and maximize conversions through automation, segmentation, and analytics.
This strategy is known as email relationship management. From welcome journeys to re-engagement campaigns, effective platforms enable timely and targeted communication across your lifecycle stages.
Below, we’ve reviewed the top business email marketing platforms for 2025 — including Campaign Monitor, Campaginer, Klaviyo, GetResponse, and HubSpot. Each tool brings unique strengths, whether you prioritize automation, design, data, or integration.
Campaign Monitor: Best for beautifully designed emails and branded customer experiences
Campaginer: Best for startups and SMBs seeking affordable bulk email tools
Klaviyo: Best for e-commerce automation and data-driven segmentation
GetResponse: Best for all-in-one automation with landing pages, webinars, and CRM
HubSpot: Best for advanced CRM integration and lifecycle marketing automation
Featured Partners
Best Business Email Marketing Platforms
| Platform | Expert Score | Best for | Key Features | Free Trial | Free Version | Action |
|---|---|---|---|---|---|---|
| 4.5 | Best for Deliverability |
| |||
| 4.4 | Best for Larger Businesses |
| |||
| 4.3 | Best for Data-Driven Marketing |
| |||
| 4.2 | Best AI-powered automation |
| |||
| 4.1 | Best Bundled Marketing Solution |
|
* Scores and recommendations are based on expert analysis and user reviews
Campaign Monitor - Best for Deliverability
Pros
- Exceptional inbox placement rates
- Great for transactional and promotional emails
- User-friendly email builder
- High-quality templates and reporting tools
Cons
- Limited automation compared to competitors
- Fewer integrations than all-in-one platforms
Why I chose Campaign Monitor - Best for Deliverability
Campaign Monitor excels in email deliverability, making it a reliable choice for businesses that prioritize getting into the inbox.
- Easy-to-use platform with beautiful templates.
- Focused on email best practices and sender reputation.
If deliverability is your #1 priority, Campaign Monitor is a strong, dependable solution.
Campaginer - Best for Larger Businesses
Pros
- Built to handle large email volumes
- Enterprise-grade campaign tools
- Powerful segmentation and A/B testing
- Robust API and integration options
Cons
- Learning curve for beginners
- Higher pricing tiers for advanced features
Why I chose Campaginer - Best for Larger Businesses
Campaginer is designed for high-volume email senders and large marketing teams who need flexibility, power, and precision.
- Advanced tools for segmentation, automation, and analytics.
- Scalable infrastructure tailored for growing businesses.
If you're an enterprise or scaling fast, Campaginer offers the performance and reliability your team needs.
Klaviyo - Best for Data-Driven Marketing
Pros
- Tightly integrates with eCommerce platforms like Shopify
- In-depth segmentation and targeting
- Event-based automation and analytics
- User-friendly drag-and-drop editor
Cons
- Can be pricey for smaller lists
- Primarily tailored for eCommerce brands
Why I chose Klaviyo - Best for Data-Driven Marketing
Klaviyo is the go-to platform for brands that want deep customer insights and automation triggered by real behavior.
- Best-in-class tools for eCommerce and online stores.
- Real-time analytics to guide strategy and segmentation.
If you're an online brand aiming to use data to personalize and grow, Klaviyo is unmatched.
GetResponse - Best AI-powered automation
Pros
- AI-powered content and subject line suggestions
- Built-in webinar and landing page tools
- Great automation workflows
- CRM, SMS, and email in one place
Cons
- Some features only in higher-tier plans
- Email template editor can feel limited
Why I chose GetResponse - Best AI-powered automation
GetResponse offers smart automation features and AI enhancements, making it a strong pick for marketers who want intelligent tools.
- Helps automate sales funnels with prebuilt templates.
- AI tools save time and improve performance automatically.
If you're looking for smart automation without needing a full marketing team, GetResponse delivers solid value.
HubSpot - Best Bundled Marketing Solution
Pros
- Email, CRM, and automation in one platform
- Great onboarding and tutorials
- Free plan available with core features
- Wide range of templates and integrations
Cons
- Gets expensive as your needs grow
- Email features aren’t as deep as dedicated tools
Why I chose HubSpot - Best Bundled Marketing Solution
HubSpot is a top choice for companies that want an all-in-one platform that bundles email, CRM, and marketing automation.
- Centralizes sales, marketing, and service in one system.
- Perfect for growing teams needing scalable solutions.
If you want to simplify your tech stack and still get strong marketing tools, HubSpot is your answer.
Powerful Email Marketing Features
All the tools you need to craft, send, and track email campaigns that really work
Beautiful Email Templates
Choose from 100+ professionally designed, mobile-responsive templates that work across all devices and email clients.
Advanced Segmentation
Send targeted messages by segmenting your audience based on behavior, demographics, purchase history, and more.
Smart Analytics
Track opens, clicks, conversions, and revenue with our comprehensive dashboard and detailed reporting tools.
Automation Workflows
Set up automated email sequences for welcome series, abandoned carts, re-engagement campaigns, and more.
A/B Testing
Test subject lines, content, send times, and more to optimize your campaigns for maximum engagement.
List Management
Easily import, organize, and clean your contact lists with our powerful list management tools.
Choosing the Right Email Marketing Service
A simple guide to help you pick the best email marketing tool for your business
Why Your Choice Matters
Picking the right email platform can boost your open rates, sales, and profits. This guide will make it easier for you to choose the best one.
1List Size and Growth Projections
- Current subscriber count: Different tools charge based on how many people are on your list. Check your list size so you don’t pay too much.
- Growth rate: Pick a service that can grow with you without big price jumps. If you’re growing fast, look for flexible pricing.
- List segmentation needs: Think about how detailed you want to organize your audience—more advanced features may cost more.
2Budget Considerations for Email Marketing Platforms
- Subscription pricing models: Most email marketing platforms—like NextivaONE, Zoom, or Vonage—offer tiered plans based on contacts, emails sent, and features. Annual billing typically provides a better rate than monthly billing.
- Free and trial plans: Platforms like Ooma Office and Zoom often include free trials or limited-feature free tiers—ideal for small businesses or teams testing before investing.
- Usage-based pricing: For occasional senders, RingEX and similar platforms may offer pay-as-you-go options, where you only pay for emails you send—helpful for campaigns without ongoing needs.
3Feature Requirements for Email Marketing Platforms
Essential Features
- Drag-and-drop email editor
- Mobile-responsive templates
- Contact list management
- Campaign performance reports
Advanced Features
- A/B testing for subject lines and content
- Automated workflows and drip campaigns
- Advanced segmentation and tagging
- Predictive analytics and lead scoring
4Deliverability Rates
No matter how well-designed your email is, it’s ineffective if it doesn’t land in the recipient’s inbox. Choose platforms with high deliverability scores, authenticated sending domains, and solid sender reputations.
Business email platforms like NextivaONE and Vonage often include built-in spam compliance, domain reputation management, and DKIM/SPF authentication—key factors that reduce the chances of emails landing in the spam folder.
Pro Tip: Look for platforms with a deliverability rate of 95% or higher. Services like Zoom Email & Chat and RingEX prioritize authenticated sending, which improves inbox placement and reduces bounce rates.
5Compliance and Security
Legal Compliance
Ensure your chosen email platform complies with international and local laws:
- GDPR (EU): General Data Protection Regulation
- CAN-SPAM (US): Commercial Email Regulation
- CASL (Canada): Anti-Spam Law
- Regional Laws (e.g., India’s DPDP Act)
Security Features
Choose a platform that protects user data with enterprise-grade security:
- Two-factor authentication (2FA)
- Data encryption at rest and in transit
- HTTPS-secured dashboards
- Third-party security certifications & audits
Frequently Asked Questions (FAQ)
There are several types of email marketing. The most common type is the informational newsletter, which provides general company news and updates, transactional emails that are part of the sales or billing process (order and shipping confirmations, receipts, invoices, etc.), and behavioral emails that are sent after a subscriber takes a certain action on your website (signs up for a mailing list, abandons their cart, sends an inquiry, etc.).
Any business that wants to build strong customer relationships and improve their website traffic and revenue for a relatively low cost should consider email marketing.
Yes, email marketing software integrates with other business software, such as top CRM systems and other marketing tools. These integrations create a seamless connection that allows these individual platforms to share data, reducing the need for double-entry and the risk of human error, as well as keeping all stakeholders apprised of new developments in real time.
Yes, you can automate email marketing blasts so they’re scheduled for delivery ahead of time. You can set these up to run once or on a recurring basis. However, when setting up automated email marketing blasts repeatedly, you should periodically check the content to ensure it remains accurate and up to date.
Yes, email marketing is worthwhile for almost every business and can generate a return on investment when best practices are followed. Many users make purchases directly through email marketing content and even more are influenced by this content toward making a purchase at a later date.
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