Campaign Monitor
Best for Deliverability
Starts at $12/mo
Best for deliverability and clean campaign design
Compare QuotesVisit Site
Best Email Marketing Services for Business (2026)
We tested 10 email marketing platforms on deliverability, automation depth, list-based pricing, and day-to-day usability. For fast shortlisting, our top quick picks are Campaign Monitor, Campaigner, Klaviyo, GetResponse, and HubSpot. We still include established options like Mailchimp and ActiveCampaign below so you can compare broader fit before deciding.
Priya Winters
Marketing Tech Reviewer · B2B SaaS marketing specialist
Last reviewed: April 10, 2026 · Fact-checked by: Sarah Kim
How we test →Campaigner
Best for Larger Businesses
Starts at $59/mo
Best for larger businesses and high-volume sending
Compare QuotesVisit Site
Klaviyo
Best for Data-Driven Marketing
Starts at Free / $20/mo
Best for data-driven e-commerce marketing
Compare QuotesVisit Site
GetResponse
Best AI-powered automation
Starts at $15.58/mo
Best AI-powered automation for SMB growth campaigns
Compare QuotesVisit Site
HubSpot
Best Bundled Marketing Solution
Starts at Free / custom tiers
Best bundled marketing solution with CRM integration
Compare QuotesVisit Site
Top Pick
Klaviyo is our top pick for data-driven e-commerce campaigns, while Campaign Monitor is ideal for teams prioritizing clean deliverability and design workflows. HubSpot is strongest for businesses that want email, CRM, and automation in one ecosystem.
Our top picks for 2026
Ranked by expert score across 12 criteria. All pricing verified April 10, 2026.
Campaign Monitor
Best for deliverability and clean campaign design
Free trial
4.3
out of 5
Pros
- Consistently strong inbox placement in our tests
- Clean email builder that is easy for non-designers
- Good journey automation for lifecycle campaigns
- Detailed engagement reports for click behavior
Cons
- Pricing climbs quickly as list size grows
- Fewer native integrations than HubSpot
- No truly generous forever-free plan
Starts from$12/month
Campaigner
Best for larger businesses and high-volume sending
Free trial
4.2
out of 5
Pros
- Good for advanced segmentation and larger lists
- Automation workflows support complex campaign logic
- Strong template library for quick launch
- Useful conversion tracking for paid campaigns
Cons
- UI feels dated compared with newer tools
- Learning curve for advanced workflow setup
- Support response times can vary by plan
Starts from$59/month
Klaviyo
Best for data-driven e-commerce marketing
Top PickFree Plan
4.5
out of 5
Pros
- Best-in-class e-commerce segmentation (Shopify, WooCommerce native)
- Predictive analytics for lifetime value and churn risk
- SMS + email in one platform
- Revenue attribution reporting built in
Cons
- Pricing is high for large lists
- Can be overkill for non-e-commerce teams
- Setup takes longer for beginners
Starts fromFree · Paid from $20/month (250 contacts)
GetResponse
Best AI-powered automation for SMB growth campaigns
30-day trial
4.1
out of 5
Pros
- Strong automation builder with AI workflow suggestions
- Landing pages and webinars available in one tool
- Good value on mid-tier plans for growing teams
- Useful list hygiene and deliverability features
Cons
- Template designs can feel less modern
- Advanced automation locked behind higher plans
- Reporting UI is not as intuitive as HubSpot
Starts from$15.58/month
HubSpot
Best bundled marketing solution with CRM integration
Free Plan
4.4
out of 5
Pros
- Native CRM + email + automation in one dashboard
- Very strong personalization using contact properties
- Excellent UX for campaign tracking and sales handoff
- Large app marketplace for integrations
Cons
- Paid tiers become expensive at scale
- Feature depth varies heavily by plan
- Can feel oversized for simple newsletter-only teams
Starts fromFree · Paid tiers vary by hub
Mailchimp
Strong legacy option for beginners & SMBs
Free Plan
4.2
out of 5
Pros
- Easy drag-and-drop campaign builder
- Large integration ecosystem
- Good entry path for small mailing lists
- Reliable baseline deliverability
Cons
- Pricing jumps at higher contact tiers
- Automation depth trails specialist tools
- Support is limited on lower plans
Starts fromFree · Paid from $13/month
ActiveCampaign
Best for advanced email automation workflows
14-day trial
4.3
out of 5
Pros
- Most powerful automation builder we tested
- CRM built into all plans
- Lead scoring and site tracking standard
- Excellent deliverability track record
Cons
- No free plan — trial only
- UI has a learning curve
- Pricing higher than basic tools
Starts from$15/month (1,000 contacts)
Full comparison table
All platforms side by side. Pricing verified April 10, 2026.
| Platform | Score | Starting Price | Free Plan | Automation | Best For |
|---|---|---|---|---|---|
| Campaign Monitor | 4.3/5 | $12/mo | Trial | Strong | Deliverability + design teams |
| Campaigner | 4.2/5 | $59/mo | Trial | Advanced | Larger businesses |
| Klaviyo | 4.5/5 | Free / $20/mo | ✓ (250 contacts) | Advanced | E-commerce |
| GetResponse | 4.1/5 | $15.58/mo | Strong | All-in-one + webinars | |
| HubSpot | 4.4/5 | Free / custom tiers | Strong | CRM + marketing teams | |
| Mailchimp | 4.2/5 | Free / $13/mo | Basic | Beginners, SMBs | |
| ActiveCampaign | 4.3/5 | $15/mo | Best-in-class | Complex automation |
Frequently asked questions
Answered by Priya Winters, Marketing Tech Reviewer.